THE ORIGIN
The Next Wave Method™ was developed by Dr. Beatriz Canamary through two decades of operational leadership in the most complex, capital-intensive industries on earth.
Starting as a civil engineer on $10B+ infrastructure projects across water, transport, energy, and steel, Beatriz moved into operational management—leading a $6.5B integrated steel and port complex where innovation had to work within heavy regulation, long asset lifecycles, and fragmented stakeholder networks.
As Director of Engineering and Maintenance, she led a $1B joint venture negotiation with the Port of Rotterdam, spending two years navigating shareholder agreements, forecasts, valuation, and due diligence across public and private sectors.
This operational experience raised a question: Why do technically sound, economically viable innovations consistently fail to scale in legacy industries?
To answer it, Beatriz pursued a Doctorate in Business Administration focused on sustainability in U.S. ports, with Rotterdam as the benchmark. Her research revealed a pattern: ports had brilliant innovations stuck in pilot purgatory—not from technical failure, but from organizational and strategic execution gaps.
The Next Wave Method™ emerged from asking: What if we treated constraints as the strategy, not the obstacle?
THE METHOD IN PRACTICE
Today, Beatriz applies the Next Wave Method™ across breakthrough projects:
- Scaling submersible, unmanned ocean cargo technology through regulatory approval and market acceptance
- Advancing floating infrastructure solutions for the maritime industry
- Implementing digital technologies that optimize port calls and reduce emissions
The method integrates Theory of Constraints, Stakeholder Theory, Instittuional Theory, Disruptive Innovation, Jobs-to-be-Done, Dynamic Capabilites, Organizational Capability frameworks, and Path Dependence.
